MIU MIU’s spring 2025 campaign is all about chic contrast

MIU MIU’s Spring-Summer2025 campaign is a play. There is light, shadow, innocence and sophistication. The Visuals photographed by Lengua features casts such as Joey King, LIU HAOCUN, Kayije Kagame, Sunday Rose Kidman Urban, Lena Mantler, and Eliot Sumner.

Miu miu spring/summer 2025 campaign

The image captures the mix of youth nostalgia and modern edge collection. Stylist Lotta Volkova combines casual T -shirts, nylon jackets, and structured blazers with pleated skirts to make the wardrobe stapler fresh.

The color pallets move from soft pastel and crisp white to deep neutrals such as navy, gray, and black. Creating a sense of contrast between both the tone and the texture. Accessories play an important role. The outstanding works such as AVENTURE and ARCADIE bags are worn with socks, scattered wooden clogs, and sophisticated high heels.

The campaign setting is minimal, and there is a strict lighting that enhances the depth of each silhouette. The shadow cast by the model creates an interaction between movement and tranquility.