Ever Trend Zone 
Burberry unveils a celebrity-filled summer 2025 campaign, combining it with the UK rom-coms and brand’s signature trench coats of the 1990s and 2000s. Filmed by Drew Vickers, the visuals feature Kate Winslet, Jodie Turner-Smith, Liu Wen, Naomi Campbell and Aimee Lou Wood.
Burberry 2025 Summer Campaign
Countering the classic London background, the campaign shoots rain-soaked city streets, black taxis and Cascade Wisteria, highlighting Burberry’s timeless outerwear. Originally designed by Thomas Burberry in 1879, the trench coat remains at its core.
It is rethinked with lightweight fabrics, cropped silhouettes and soft pastel hues. The structured, flow-like design mix presents the works of Parker, Cape and Silk Lace.
Creative Director Daniel Lee The campaign describes it as a “burberry love story” celebrating humor, optimism and the unpredictability of British weather. The images feel both cinematic intimacy and embrace every day, reflecting Burberry’s craftsmanship.
The campaign brings London summer spirit to every detail, as store activations and window displays feature floral arrangements and lime-washed textures.
