Eva Mendes and Ray return to Stella McCartney Summer in the Summer of 2025

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Stella McCartney Spring 2025 Campaign

Stella McCartney’s Summer 2025 campaign will fly with a cast of powerful voices such as Eva Mendes, Alex Condani, Maihara, and Ray. Each star is known for their defense. The campaign, photographed by Ethan James Green, combines fashion, sustainability and technology.

Stella McCartney 2025 Summer Campaign

Eva Mendes is wearing a fluffy coat for Stella McCartney's campaign in the summer of 2025.

It features birds generated by AI, highlighting the designer’s ongoing mission. “Save what you love.” This collection maintains McCartney’s commitment to cruel designs using 96% conscious materials to introduce Hydefy, a fungal-based vegan leather alternative.

Myha'la will pos in the rider bag for Stella McCartney's campaign in the summer of 2025.

The design includes a vegan coat, structured pinstripes and an outstanding rider bag that mimics the curves of a horse’s back. Peekaboo has made its luxurious fashion debut by recycling Kelsun™, a seaweed-based textile.

Alex Consani stars in Stella McCartney's Summer 2025 campaign.

Mendes and Ray return after they step on the winter campaign, reinforcing McCartney’s focus on women who support change. The campaign message is simple. Fashion is foresight and responsible.

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