Ever Trend Zone Apple TV+ is full of the growing slate of hit TV shows, but the film has been struggling for a while. Luckily, the latest Apple Film Strategy appears to be working, with a strong lineup of new titles.
Apple TV+ movie strategy continues to change, but the latest shifts are paying off
At this point last year, Apple’s film strategy was struggling.
The box office revenue and the overt bombing reportedly caused internal disruption.
It was particularly surprising given the powerful start that Apple had in the film.
In the early days, Apple TV+ was actually a huge success, focusing on Oscar-worthy titles. Coda was the first film on a streaming service and has once won the Best Picture. Netflix hasn’t achieved it yet.
But then Apple flew Argylle, Napoleon and me, almost never showing it, flying me on the moon, aiming for more mass markets.
So Apple has shifted the gear again.
Last fall, they cancelled a wide theatrical release planned for George Clooney and Brad Pitt’s wolves, and straight up backing the Apple TV+ launch.
And it worked. Wolves quickly became the most watched Apple TV+ movie.
The strategy then succeeded again earlier this year. This is when the Canyon took advantage of the fame of retirement and became Apple’s biggest film launch to date.
And with the slate of upcoming planned releases, Apple TV+ appears to be poised to continue the success of the film.
What’s coming next after Apple TV+ movies?
Next week, Apple TV+ is premiering a new film that easily captured major theatrical developments from another studio.
The Youth Fountain is a Guy Richie action-adventure epic starring John Krasinski and Natalie Portman.
The film will debut Friday, May 23rd And it looks like an Indiana Jones-style popcorn flick.
Then, in June, one new title will bring one new title. One is straightened and the other is a rare theatrical swing.
Echo Valley stars Julianne Moore and Sydney Sweeney Friday the 13th.
Like a young man’s fountain, this title seems to be a good choice for success on Apple TV+ as a fun weekend entertainment.
Two weeks later June 27thF1 will be released in theaters for the first time and will be riding it.
With a huge budget and major IMAX push, this next movie Top Gun: Maverick Joseph Kosinski will undoubtedly have a major impact on future Apple theatre decisions.
F1 arrives at Apple TV+ at some point following the theatrical bow.
Later this summer, the lowest two lowest reunions, the highest two, will reunite in the fifth film, with Denzel Washington and Spike Lee. It’s a retelling of the modern NYC set of the classic Kurosaki crime thriller.
The film qualifies for an award for a two-week theatrical performance, and will then premiere on Apple TV+. September 5th.
New Apple TV+ Movie Strategy: Wrap-up
Apple TV+ has had a big year with hit shows, so the film strategy revisions are just right. By prioritizing straight streaming releases, Apple has followed Netflix models and is early success.
All eyes in Hollywood are in F1, and we’ll see how we tilt the scale of Apple’s theatre decision, but at least so far, it seems Apple is better to stick to what’s working.
What do you think about Apple’s new film strategy? Please let us know in the comments.
Apple TV+ is available for $9.99 a month and features TV shows and movies such as Ted Lasso, Severance, Morning Show, Silos and Shrinks.
