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Ferragamo is reviving the magic of Old Hollywood with its Prefall 2025 campaign. Founded by Salvatore Ferragamo, once known as “Shoemaker to the Star,” the luxury brand celebrates its legacy through fascinating short films reservation.
Ferragamo Prefall 2025 Campaign
The first chapter in the three-part series directed by Italian filmmaker Alice Rollwach was filmed at the famous Cinecita studio in Rome. Model Angelina Kendall appears in the story, portraying a movie star in preparation for her big scenes.
With soft lighting and an elegant environment, she landed her makeup, polished her shoes, and handed her a wallet as the camera rolled over. She wears the heels of her Ferragamo’s signature gunsini slingback on deep plums.
Creative Director Maximilian Davis wanted the campaign to feel “very Italian” while honoring Hollywood Cinema. He praised Rohrwacher’s ability to blend humor, nostalgia and modern style. result? Not only is it stylish, but it’s also a cinematic movie on every frame.
This campaign perfectly blends the past and present, where the artistry of the film meets the elegance of fashion.
