Gigi Hadid’s Guest In Residence & Madhappy Makes Knits Cool

What happens when Gigi Hadid’s cool style meets Madhappy’s bright spirit? It creates a new collection full of smiles, comfort and colour! Guest in Residence We have started a collaboration with the LA-based brand Madhappy.

Madhappy X Guest in Residence Collaboration

The campaign, filmed by photographer Stevie Dance, features supermodel Gigi Hadid herself. She plays with laughter, lounges, relaxed cotton knitting. Stylist Max Ortega keeps the atmosphere simple and easy. Find a trimmed navy zip-up with drawstring pants and coral-adjusted Henry in pairing with corresponding ribbed bed shorts.

Each piece combines classic guest-in-residence shapes with Madhappy’s signature vintage wash and hand-stitch details. Think of it as colorful, soft and perfect for a relaxed day. The colour palette pops in navy, pink coral, pastel pink and baby blue.

From hoodies to cargo pants, this lineup is built for those who want to feel good while looking good. It’s casual wear, but it’s cool. And Gigi takes the lead and the outcome is nothing but joy.