Ever Trend Zone 
Italian fashion house Fendi will be an unforgettable summer with a new campaign starring Spanish singer and actress father. In a simple, flowing outfit, Aitana highlights the new season with her distinctive style.
Filmed by Sophie Jones, the Fendi campaign takes place in a cozy, stylish home where Aitana relaxes on beds and soft carpets as she explores Fendi’s latest bags. She shows off three outstanding styles, including Pikaboo, Bagguette and Sunshine Shopper.
Aitana from the Fendi Campaign in the Summer 2025
Each piece has fun textures like raffia and denim, while the coral bandana print gives a hilarious twist. Aitana’s outfit matches the styled atmosphere of Isabel Greece with naturally inspired embroidery and relaxed silhouettes. It looks fresh and comfortable, making it perfect for a warm summer day.
A color palette is like a beach dream. Coral Red, Seafoam Green, Sandi Terra Cotta, and Sky Blue. Everything feels sunny, soft and full of character. The campaign is also tied to Fendi’s 100th birthday celebration, making it even more special.
Aitana’s new song, “Segundo Intento,” plays in the background, and fashion moments feel like the beginning of a new chapter.
