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Chanel’s Prefall 2025 campaign will take us on a magical journey. Set against the backdrop of the peaceful lakes of Hangzhou, China, the 2024/25 Metier Dirt Collection brings dreams to the forefront. The design is inspired by Gabriel Chanel’s beloved Coromandel screen, known for its fantasy-like landscapes.
Chanel Prefall 2025 Campaign
These scenes stimulate the imagination, and Chanel turns them into fashion. Michael Janson’s photo shows House Ambassador Tilda Swinton And Liu Wen will appear alongside model Lulu Tenney. Each look is both elegant and eye-catching.
Liu Wen is pierced into the embossed top of the gem, featuring a layer of sparkling necklaces. Swinton wears sophisticated black clothing with pale trim, full of quiet force. Lulu brings softness in a pleated white and quilted jacket. This nods to the classic Chanel style.
Clothes range from shiny lacquered fabrics to embroidered gowns with rich tweed and floral patterns. Quilted handbags and outstanding jewelry will complete each outfit. Chanel’s attention to detail is evident in every look. From cutting skirts to the brilliance of accessories, craftsmanship is exceptional.
This campaign is an invitation to your dreams. This collection is currently available at Chanel boutiques around the world.
