Ever Trend Zone The new Market Intelligence Report lists eight reasons to choose to upgrade your Mac or PC, divided into three categories.
It was also revealed that MAC shipments grew faster than any PC brand in the first quarter of the year, with annual growth of around 29%.
Canalys measures shipments rather than sales. These are often closely related, but there are several ways in which they may differ.
In this case, the market intelligence company said that concerns about tariffs have led resellers to import more shares than usual to avoid potentially high costs. That makes the Q1 look great, but Canalys warns that it is likely that they will see a corresponding shipment later this year.
With the surge in vendor pitching activities driven by efforts to navigate tariff announcements, inventory accumulation has become important and needs to be cleared now. This, combined with downward pressure on consumer spending, leads to a slower market for the rest of the year.
Mac shipments increased 28.7% a year, which was better than HP, Dell, Lenovo, Acer and more.
The company also received some advice from retailers. When writing your marketing message, pay close attention to eight main reasons why people upgrade. Vendors tend to focus on specifications, Canalys said.
For vendors and channel partners, this underscores the need to simplify the buyer experience through clear, need-based messaging and streamlined product portfolios. Channels actively guide consumers through a consistent and intuitive purchasing process, making it easy to identify devices tailored to their needs.
The eight purchase drivers identified are:
“Too slow or outdated” is also ultimately related to the spec, but most buyers have associated “XX times” with Apple’s approach, rather than a typical PC talking about clock speeds and other technical data.
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Photo by Alex Bachol
