Ever Trend Zone 
Lolo Piana’s Autumn/Winter 2025 campaign feels like you’re stepping into living paintings. Filmed inside the legendary Villa Sainte-Sospille in Jean-Cocteau in southern France, the collection combines quiet elegance with bold artistry. Each room talks.
Loro Piana Autumn/Winter 2025 Campaign
From hand-painted walls to dramatic fireplaces, the home’s creative spirit resonates across every outfit. Filmed by Mario Sorenti, the campaign captures the model’s role in rounding, exploring and simply being himself. The campaign features a cast of Binx Walton, Alix Bouthors, Leon Dame, Long Li, Awar Odhiang and more.
They wear skillfully tuned pieces, move easily, rich in texture, and are inspired by the world-class landscape. The muted tone and the painter’s print speak softly, but powerfully. The world of Lolopiana is one of sophistication, comfort and artistic life. With timeless shapes and natural fabrics, this collection feels like familiar yet fresh memories.
This season has surpassed nostalgia. It is to celebrate a lifestyle shaped by beauty, nature and heritage. This campaign is a story of how clothes, space and souls are arranged. The Cocteau House becomes part of a story, a symbol of creative mastery. With every frame, Loro Piana fashion reminds us: a true luxury life where art meets life.
