Ever Trend Zone 
Global superstar Rosalia is officially joining the New Balance family, and she does it. The Grammy Award-winning artist is known for pushing the boundaries between music and fashion. Now bringing her fearless style to the iconic athletic brand.
Her journey begins on the rooftop at sunset, wearing ready-to-wearing equipment for the city’s energy. From there, the story unfolds like a film. She speeds up the streets of the city, is a bold figure in a trench coat, and she steps into her new balance headquarters with purpose.
Rosalia – New Balance Ambassador
Each scene, filmed like a film, captures a powerful message. This goes beyond sneakers. It’s about movement, vision, and bold self-expression. At the heart of the campaign is the all-new New Balance 204L.
It is a mix of retro and future, blending early 2000s technology with sophisticated suede overlays. Rosalia walks with confidence and shows how fashion and performance can live side by side.
The five-part campaign tells a deeper story, one of creativity, culture and restrictions on destruction. And that all leads to what is clear: custom painting of the New Balance x Rosalia logo, symbolizing their creative union.
“I’ve always been a New Balance fan, so working with the brand is especially exciting for me,” says Rosalia.
