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Gracie Abrams She is attracting attention as Chanel’s latest ambassador and the face of the Spring/Summer 2025 pre-collection. Abrams, known for her unique charm, was photographed in portraits by photographer Craig McDean, bringing a fresh energy to the campaign.
Chanel Spring/Summer 2025 Pre-Collection Campaign
guided Sofia Coppola’s The artistically oriented collection combines classic Chanel elements with contemporary influences. The designs highlight playful combinations, such as tailored tweed jackets styled with jeans and quilted leather pieces inspired by the brand’s iconic bag patterns.
Paired with a tweed baseball jacket or cap, Bermuda shorts bring a sporty vibe, while accessories and the soft hues of reimagined denim add feminine appeal. Signature Chanel motifs such as pearls, tweed and the famous 11.12 bag have been upgraded.
Coppola’s influence shines through, with nods to her filmography such as: Virgin Suicides and Priscilla.
