Loro Piana adds a Rio vibe to its Spring 2025 campaign

Loro Piana takes us to the heart of Rio de Janeiro with its Spring/Summer 2025 campaign, shot by the famous Mario Sorrenti. The vibrant environment combines lush greenery with Oscar Niemeyer’s iconic modernist architecture, creating the perfect unity of nature and design.

Loro Piana Spring/Summer 2025 Campaign

Casa das Canoas serves as the backdrop, with its sweeping lines and organic curves amplifying the campaign’s fluid aesthetic. The collection emphasizes Loro Piana’s craftsmanship and focuses on linen. A fabric synonymous with ease of use and sophistication.

Models including Anok Yai, Angelina Kendall, and Selena Forrest sported tailored jackets, pleated skirts, and flowing dresses designed in earth tones with bold pops of red, yellow, and plum. Masu. Textured fabrics and clean silhouettes reflect the brand’s century-old heritage.

Accessories such as structured handbags and soft hats blend into the garments and add depth to the look. The campaign emphasizes human connection and relaxed elegance.