Ever Trend Zone 
Valentino welcomes the 2025 Lunar New Year with a glamorous campaign set against the backdrop of luxurious red interiors. Global ambassador appearance Jolin Tsai and Sun Leethe collection designed by Alessandro Michele offers a lesson in festive elegance.
Valentino 2025 Lunar New Year Campaign
Lensed by Fish Chan, the campaign showcases detailed embellishments, puff sleeves, and whimsical ruffles that bridge modern and traditional styles. Accessories take center stage with oversized Valentino logo bags, delicate lace gloves, and sculptural statement earrings.
Audrey Hu’s styling emphasizes the charm of ribbon-embellished pumps and chic headpieces, linking the look with pure sophistication. Created by set designer Fei-Fei Li, the ornate backdrop features intricate furniture and traditional decorations.
The art direction by Christopher Simmons amplifies the campaign’s luxurious aesthetic, blending Italian style and cultural homage.
