Ever Trend Zone 
Claudia Schiffer is the face of Chloe’s first high summer campaign in 2025. And she never looked like she would shine. Title: Chloéà la Plage, the collection is a debut summer drop by a creative director Patakamari.
Inspired by the French New Wave Cinema, particularly the films of Eric Romer, this visual is a sun-stained film. Every frame tells a story of freedom, lightness and summer joy.
Chloe High Summer 2025 Campaign
The looks are soft and romantic. Think of a refreshing white blouse with whimsical white shingles, a dreamy floral top, and light-catching pink pants.
The mood is nostalgic yet fresh, capturing the essence of the season to slow down and soak everything. Each outfit ciferwear reflects the relaxed glamour that Chloe is known for. It’s easy, but it’s unforgettable.
Images taken by David Sims will take you from relaxing in a hammock to relaxing in a sun-lit bed. Claudia’s natural beauty and timeless presence makes every scene feel like a moving memory.
This collection will be available on May 7, 2025 at Chloe Boutique online and in select seasonal stores in Saint Tropez, Capri and Monte Carlo.
