Ever Trend Zone 
Gucci will take you to a sun-stained escape with the Gucci Lido 2025 campaign starring actress Daisy Edgar Jones. This is a place where the sea breeze meets the soft silhouette. The dreamy visuals unfold beyond Mediterranean yachts, while Jim Goldberg’s shots capture moments of vacation diaries, some fashion fantasy feel.
Gucci Lido 2025 Campaign
Daisy joins David Johnson and Ariocha Schneider, where she relaxes in a simple outfit. The swimsuit is layered with striped sharting, GG printed towels and refreshing cotton concealment. Each frame is sprinkled with playful doodles like “Salty sticky bliss” and “Lost Love” Adds a nostalgic touch.
Bold eyewear, lively silk scarves and oversized ocean totes round out your wardrobe. Signature handbags such as The Softbit, GG Marmont, and Bamboo 1947 are reproduced with summer-friendly textures such as Raffia and Crochet.
Gucci’s mood is casual yet refined. Think of a golden age of spontaneous dips at the ocean, naps in the sun and strolling along the coast. In the evening, sun-colored accessories are layered on white tunics and linen shirts.
