Ever Trend Zone 
Stella McCartney’s Summer 2025 campaign will fly with a cast of powerful voices such as Eva Mendes, Alex Condani, Maihara, and Ray. Each star is known for their defense. The campaign, photographed by Ethan James Green, combines fashion, sustainability and technology.
Stella McCartney 2025 Summer Campaign
It features birds generated by AI, highlighting the designer’s ongoing mission. “Save what you love.” This collection maintains McCartney’s commitment to cruel designs using 96% conscious materials to introduce Hydefy, a fungal-based vegan leather alternative.
The design includes a vegan coat, structured pinstripes and an outstanding rider bag that mimics the curves of a horse’s back. Peekaboo has made its luxurious fashion debut by recycling Kelsun™, a seaweed-based textile.
Mendes and Ray return after they step on the winter campaign, reinforcing McCartney’s focus on women who support change. The campaign message is simple. Fashion is foresight and responsible.
