Ever Trend Zone 
Sunshine, Style, and Feelings of Freedom sets the scene for Gucci Eyewear’s Spring Summer 2025 campaign. In this fresh collection, Gucci brings back the joy of a road trip and features iconic accessories that channel retro cool.
The global brand ambassador Nini will be in the spotlight along with models Ali Dansky and Karolina Spekovsky. Each frame they wear tells a story. It is whether it is a thin oval shape or a sharp cat’s eye silhouette, all touching on the distinctive charm of Gucci.
Summer 2025 Gucci Eyewear Campaign
Find a double G logo on slim arms and a bold interlock G accent in the thick temple. Tortoiseshell’s style pops with vintage charm, but the oversized square shades bring drama to the sun.
Filmed by Tyler Mitchell and styled by Francesca Burns, the campaign embraces a mix of leather, denim and a timeless colour palette. Think deep burgundy, rich black, soft neutral. Whether you’re relaxing in a convertible or staring at the blue sky, each model captures a cool, effortless look.
From city streets to highways, Gucci’s latest frames are made for self-expression. It’s a style journey and no GPS is required.
