H&M’s beach editing is full of refreshing looks

Summer just heightened that cool factor. H&M We have dropped a dreamy trending guide featuring model Elina Gunawardena in an easy beach vacation style. The new arrival, which counters rocky coastline and peaceful blue waters, brings a laidback coastal atmosphere to the spotlight.

H&M Beach Vacation 2025 Editorial

Elina wears H&M clothes, from white graphic tees and frayed denim shorts to deep terracotta red slinky one-shoulder dresses. There is also a refreshing crochet dress with tassel fringes. Perfect for throwing swimsuits.

These outfits are made from lightweight, easy to wear fabric that moves with the sea breeze. The color palette makes the sun wash and feel natural. Earth brown, soft white, muted red mirrors sand, sea and sky.

Accessories such as gold hoop earrings, chain bracelets and textured straw bags add sparkle and personality to each look. Black flip flops keep things casual and beach ready. The whole atmosphere is relaxed but stylish. Whether you grab an ice cream or watch the sunset, it’s kind of fashion.