Ever Trend Zone 
Adidas Sportswear officially entered the Lightblaze era and has announced a new sneaker campaign starring Tate McRae. The images showcase her easy movements and streetwear aesthetics, making lightblaze a must for everyday wear.
Designed with a monochromatic, colour-blocked aesthetic, the sneakers feature bold three-stripe branding along the outer feet, giving them an outstanding look. The upper combines suede, leather and mesh overlays to add texture and dimensions to its sharp, minimalist design.
Adidas Sportswear Lightblaze Campaign
The Light Strike midsole borrowed from Adidas’ high-performance running line ensures lightweight comfort and responsive cushioning, making it perfect for all-day wear. The full-length rubber outsole provides traction and durability for movement in any setting.
In the campaign, Tate McRae introduces the energy of the light flame, combining sneakers with a trimmed tank, oversized cargo pants and belly chains to prove the versatility of streetwear styling.
“From rehearsing tours to meeting friends for dinner, you need shoes that can take me to the day and night and promise the ultimate comfort. That’s why I’m a huge fan of the new Light Blaze model of adidas sportswear,” Tate said.
The first Lightblaze model is currently available in stores via the Adidas website, the Adidas app, with fresh colorways coming later this year.
