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McQueen’s Prefall 2025 campaign takes you to the city of Soho, London. Known for its creative rebellion and timeless style. Filmed by Theosion with the iconic Coach & Horse Pub, the campaign guides the gritty romance of the city’s past and present.
McQueen Pre-Fall 2025 Campaign
From reimagined tailored sailors to lace trimmed skirts, the McQueen image feels like it feels moving inhabited. The model wears a sharp silhouette. There are puff sleeves, a wide-shouldered coat, a plaid jacket with bold ruffles, and a mini dress with metallic top that shines under moody lighting.
The looks blends military precision with the edge of the effortless street, giving you a nod to McQueen’s contrast and subversion legacy. SoHo legends like Florence Joel and Soho George embody the brand’s community and character celebrations and increase credibility.
Their presence reminds us that fashion lives not only on the runway, but on the corners of rebellious cities. This collection tells the story of London’s ever-evolving pulses sewn together with legacy and attitude.
