Ever Trend Zone 
We take a look into the dream world where vintage fashion discovers unforgettable beauty. Miu We collaborated with Oscar-winning costume designer Katherine Martin to launch our latest upcycle collection. Inspired by the charm and edges of the late 1920s and early 1930s in southern France, the collection adds an old, new and ghostly twist.
MIU MIU Upcycles the 2025 Campaign
Located at the heart of the Miu Miu campaign Great desireA short film directed by Martin. It tells the story of a count (played by Willem Dafoe) of a widow who is troubled by his late wife (Daisy Ridley) who re-appears with the camera lens.
The eerie mood continues with campaign photos by Michella Bredahl. The model remains in quiet rooms or garden rugs, evoking a sense of mentality stung between the past and present. Stylist Lotta Volkova pairs a pastel slip dress with crew neck tee, a thin layer and thick socks.
The pale blue, blush pink and creamy white pops create a soft, vintage feel. Some people wear sailor-style separate and striped knits while relaxing outdoors. This exclusive MIU MIU Upcycle Collection debuted at London’s new Bond Street Store on June 7th, and then hit select stores around the world on June 21st.
