Ever Trend Zone 
Natalia Vodianova returns to Ermanno Scervino’s Spring/Summer 2025 campaign, photographed by Luigi & Iango. The campaign takes place in a softly lit hotel room reminiscent of 1970s Italian cinema.
Ermanno Scervino Spring/Summer 2025 Campaign
Previously, top models were featured on the cover of last year’s spring ads. The environment, characterized by warm light and understated luxury, reflects the collection’s themes of sensuality and freedom. Each look tells a story of craftsmanship and material innovation.
A standout item is a Guépierre-inspired cotton shirt that combines structure and softness. Another highlight is the muslin and Valenciennes lace bra, boldly spotlighting lingerie codes with a hint of rebellion.
Floral Devorée jackets mimic aged denim to add a vintage yet contemporary feel, while trompe l’oeil scuba jackets play with texture.
Vodianova’s relaxed yet calm demeanor shines through in every shot. From delicate lace dresses to structured outerwear, this collection speaks of a balance between control and abandon.
