Ever Trend Zone 
Tommy Girl Back, she’s bolder than ever. The New Spring 2025 campaign brings fresh energy to the classic brand, combining the edge of streetwear with preppy charm. Curated by influencer and designer Arai Alimay, the capsule collection rethinks Tommy Hilfiger’s iconic looks through a modern lens.
Tommy Girl Spring 2025 Campaign
Each piece reflects pure confidence. From star-studded ripped jeans to varsity jackets and rugby shirts, we talk to girls who aren’t afraid of clothes being noticeable. A denim bando top paired with long shorts gives a cool, casual twist. One outstanding look features an oversized striped plug bee shirt layered over shorts, perfect for a sunny day in town.
The campaign was filmed by Clara Balzaly and starred a diverse group of trendsetters: Jan Wong Yong, Lindsay Vulkovnik, Samara Singh, Eniola Abiolo and Arai Ali May May May May May May. Each model brings her individual attitude.
Tommy Girl was first released as a scent. Now it’s the fashion movement. This collection celebrates freedom, fun and fearless style.
