Tory Burch’s Lunar New Year campaign is festive

Tory Burch kicks off the Year of the Snake with an inspiring 2025 Lunar New Year campaign. Model Xiao Wen Ju takes the lead in the sun-soaked photo. This collection features iconic designs that celebrate good luck, wisdom, and prosperity.

Tory Burch 2025 Lunar New Year Campaign

Xiao Wen Ju, one of China’s top faces, strikes a dynamic pose. This can range from leaning effortlessly against vibrant backdrops to goofing around with props like oranges.

The capsule includes exquisite snake-themed jewelry, including dangling earrings and intricate necklaces, alongside a chic T monogram handbag that will complement any outfit. Ready-to-wear pieces like cardigans with sparkling embellishments and bold red ensembles take center stage.

Easily styled with sneakers and delicate accessories, this collection combines tradition with modernity. Set against a vibrant backdrop of red and blue, the campaign perfectly captures the energy and optimism of the new year.