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Lacoste offered one of the boldest fashion moments ever. For the 2025 Global Brand Campaign, Play with iconsFrench labels live deep within tennis roots with a twist. Spotlight falls into a symbolic character Venus Williams and Adèle Exarchopoulos.
Tennis legend Venus Williams is stunned in a pleated skirt and stands barefoot in a design that reflects the birth of Venus paintings. She combines power and elegance in a single shot to hold a comfortable, calm and pearlescent tennis ball. This image captured by photographer Tyler Mitchell feels like a modern myth.
Lacoste Play with Icons 2025 Campaign
Meanwhile, actress Adèle Exarchopoulos remixes her accessory styling by wearing her new Lenglen bag as a skirt. It’s a cheeky, trendy nod to Lacoste’s sports meat-style DNA.
The style by Imruh Asha is set design by Poppy Bartlett, combining art, sport and personal expression. In each frame, Play with icons It proves that classics are made to be rethinked. And Lacoste shows us how it is done, one pleat at a time.
