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The weekend Max Mara Spring/Summer 2025 campaign is a love letter to relaxed elegance set against the backdrop of Lisbon, Portugal. The image, featuring model Grace Valentine, highlights the city’s intricate tiled façade, winding streets and sun-lit corners.
Weekend Maxmara Spring/Summer 2025 Campaign
Captivated by photographer Sean Thomas, the campaign embraces the essence of a traveler’s wardrobe. The classic trench coat, wide-footed trousers and nautical striped shirts reflect a timeless style. Meanwhile, the denim on denim ensemble stands out too.
This collection features a structured leather bag and a leaning knit clutch, making it perfect for your on-the-go lifestyle. The charm of Lisbon is woven throughout the image, from cobblestone alleys to the sun-drenched terraces overlooking the Atlantic Ocean.
On the weekend, Max Mara presents a piece designed for discovery. Explore hidden cafes or take a walk along the waterfront. The muted tone and versatile silhouette make these look completely wearable.
